Factors in Choosing a New Office Location
Choosing the right new office location is a significant undertaking. For many businesses, the location is critical to attracting customers and engaging staff. Here are some tips to consider when choosing a new site for your office relocation.
Convenience
The location should be convenient for customers and employees. Generally, the site should be accessible to public transportation and major highways. In addition, locating an office near a college or university may allow you access to a consistent talent pool.
If the area is bikeable, ensure that employees have a rack to park and lock their bikes. An on-premises parking lot for employee and customer cars is ideal; if the building lacks one, find out the location of the nearest lot.
Also, consider how the new location will affect suppliers. For example, if you are moving far from your previous area, you may need to find a supplier closer to your new site.
Cost and Overall Fit
The perfect office is often a balance between cost and other factors. Establish a budget, but allow a little wiggle room. You want to avoid overpaying, yet, you also want to find an office that will be close to customers and referral partners and fit well with the company's culture.
In many industries, such as professional services, you'll also want a location that's not too close to competitors. In others, such as technology, locating in an industry hub will provide opportunities to form partnerships with other firms and legitimize your brand.
Amenities
When choosing a location, also consider the local amenities. For example, employees might appreciate an office close to gyms, lunch spots, banks, and child care. Depending on your industry, building amenities might be necessary; for example, a large building with a receptionist and security.
Infrastructure
Most businesses are unable to run efficiently without a robust technology infrastructure. Some office spaces are already equipped with an Internet infrastructure included in the rent. Regardless of whether the office is already equipped or you are installing the infrastructure yourself, be sure the Internet connectivity is reliable, stable, and fast. Also, to be sure the infrastructure can accommodate future growth needs.
Size
The ideal office should be large enough to meet your needs now and in the future. Consider the number of workers that will inhabit the office now and as you reach your long-term growth goals. A general rule is that each employee needs at least 100 square feet.
Also, consider how your space configuration needs might change now and in the future and whether the space is flexible enough for these changes. For example, as the company grows, you might need ample conference space. Or, if you plan to encourage employees to collaborate more in solving problems, you'll need a comfy space away from the cubicles for them to brainstorm together.
Compliance
When choosing an office, be sure that the building complies with all laws and regulations. For example, does it have wheelchair ramps and sufficient parking for those with disabilities? Does it have enough fire exits?
By approaching an office search methodologically and keeping these factors in mind, you can choose the perfect office for your needs.
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